Bilibili’s Vertical Videos See Tremendous Growth
Bilibili recently unveiled its viewership numbers for the platform’s vertical videos, known as story mode. According to the company’s recentlyContinue Reading
Tag: gaming and esports advertising
How Netflix’s New Ad-Supported Service Change Will Impact Gaming
On October 13th, Netflix announced it would be introducing a new, basic subscription plan with ads that costs $6.99 aContinue Reading
Esports Sponsorships And Advertising Will Be Worth A Fortune In A Few Years
Esports has emerged as one of the fastest-growing industries in the world. According to SafeBettingSites.com, the global esports market’s largestContinue Reading
Substantial Growth Expected For The Global Esports Market
According to Straits Research, the global esports market was worth almost $1.18 billion last year. Since this organization is reportingContinue Reading
Why Are Esports Being Targeted By Cyber Threats?
The esports industry is booming and growing in popularity every week. Discover why esports are now being targeted by cyberContinue Reading
Gaming Audio Advertisement Platform Raises $9M
The in-game audio ad platform Odeeo recently announced that it had closed a $9 million seed funding round. Beyond thisContinue Reading
Verve Group Looking For New Ways To Advertise Effectively To Gamers
The Verve Group is experimenting with new methods to ensure that advertisements are reaching their target audiences. The company, withContinue Reading
Mobile Gaming Ad Revenues In The U.S. To Reach $6B This Year
According to a recent article from eMarketer‘s Sara Lebow, mobile gaming ad revenues in the United States are excepted toContinue Reading
Super League Gaming Introduces DreamWorks Animation’s The Bad Guys To The Gaming Metaverse
Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, recently announced the introduction of fiveContinue Reading
Is Microsoft Going To Be Putting Ads In Free-To-Play Games?
There may soon be ads in free-to-play Microsoft games. According to sources that spoke with Insider, Microsoft is reportedly developingContinue Reading
Weekly News Show #221: Niantic Tamagotchi, Blizzard NFT, Fortnite Coachella, Xbox In-Game Ads, Apple Mobile Gaming, Tencent Shutdowns, Amazon Kids+ Games, Cyberpunk 2077 Expansion, Gamer Shower
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Niantic’s new augmented reality virtual pet game, MicrosoftContinue Reading
Gadsme Ad Platform Raises $8M In Funding
The advertising technology platform Gadsme recently announced that it had raised $8 million in a seed funding round. This moneyContinue Reading
Esports Advertising Platform Launched By FACEIT
FACEIT recently announced the launch of a brand new advertising platform aimed at esports brands called FACEIT Ads. Beyond providingContinue Reading
Report: Number Of Esports Viewers Will Grow To Over 29M This Year
According to a recent article by The United Business Journal, the number of esports viewers is expected to grow toContinue Reading
Nazara Purchases 55% Stake In Datawrkz For About $16.5M
On January 18th, Nazara Technologies Ltd announced it will acquire a 55% stake in the advertising company Datawrkz. This dealContinue Reading
$116B Was Spent On Mobile Gaming Last Year
According to new data from App Annie, mobile gaming broke records in 2021. Based on the State Of Mobile 2022Continue Reading
Anzu Tasked With Creating In-Game Advertisements For Roblox
Anzu recently announced it was teaming up with Roblox to bring advertisements to the gaming platform. Now, Anzu’s dynamic in-gameContinue Reading
MOBA Acquires Gaming Forum ResetEra For $4.5 Million
Swedish media company MOBA Network has acquired ResetEra, one of the biggest gaming forums on the internet. Despite the newContinue Reading
IAB UK Creates Esports And Gaming Advertisement Framework
IAB UK, the United Kingdom’s industry body for digital advertising, video game advertising, and monetization platform Bidstack, recently announced theContinue Reading