More Ads For Microsoft Gamers?
Is Microsoft looking to bring more ads to video games? That certainly sounds like a possibility after the technology giantContinue Reading
Tag: in-game advertisement
Why Are Esports Being Targeted By Cyber Threats?
The esports industry is booming and growing in popularity every week. Discover why esports are now being targeted by cyberContinue Reading
Gaming Audio Advertisement Platform Raises $9M
The in-game audio ad platform Odeeo recently announced that it had closed a $9 million seed funding round. Beyond thisContinue Reading
Mobile Gaming Ad Revenues In The U.S. To Reach $6B This Year
According to a recent article from eMarketer‘s Sara Lebow, mobile gaming ad revenues in the United States are excepted toContinue Reading
PlayStation Is Also Exploring Putting Ads In Video Games
It sounds like Microsoft is not alone in its controversial advertising plan. Sony is now reportedly interested in integrating advertisementsContinue Reading
Is Microsoft Going To Be Putting Ads In Free-To-Play Games?
There may soon be ads in free-to-play Microsoft games. According to sources that spoke with Insider, Microsoft is reportedly developingContinue Reading
Weekly News Show #221: Niantic Tamagotchi, Blizzard NFT, Fortnite Coachella, Xbox In-Game Ads, Apple Mobile Gaming, Tencent Shutdowns, Amazon Kids+ Games, Cyberpunk 2077 Expansion, Gamer Shower
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Niantic’s new augmented reality virtual pet game, MicrosoftContinue Reading
Gadsme Ad Platform Raises $8M In Funding
The advertising technology platform Gadsme recently announced that it had raised $8 million in a seed funding round. This moneyContinue Reading
JPMorgan Becomes The First Bank To Enter Into The Metaverse
JPMorgan, the largest bank in the U.S., recently announced it has become the first lender to move into the metaverseContinue Reading
Anzu Tasked With Creating In-Game Advertisements For Roblox
Anzu recently announced it was teaming up with Roblox to bring advertisements to the gaming platform. Now, Anzu’s dynamic in-gameContinue Reading
UK Begins Crackdown On In-Game Ads And Microtransactions
The United Kingdom’s Advertising Standards Authority (ASA), the self-regulatory agency of the advertising industry in the UK, has released newContinue Reading
Super League Gaming Acquires Roblox Ad Platform Bloxbiz
On October 7th, Super League Gaming announced it had acquired the advertisement technology platform Bloxbiz. According to Forbes, the dealContinue Reading
IAB UK Creates Esports And Gaming Advertisement Framework
IAB UK, the United Kingdom’s industry body for digital advertising, video game advertising, and monetization platform Bidstack, recently announced theContinue Reading
New Report Shows Mobile Gaming Is Booming In Africa
A recent report was released by AppsFlyer as part of a collaboration with Google. This study highlighted the growth ofContinue Reading