G2 Esports Makes Two Executive Hires
G2 Esports is expanding its executive team. This comes after the company announced that Sasha Alexandrov had joined the organizationContinue Reading
Tag: Marketing Campaigns
Report: Gaming Apps Spent Over $14B On User Acquisition Last Year
On February 23rd, AppsFlyer released its State of Gaming App Marketing report for 2022. In this study, it was revealedContinue Reading
VCCP Launches VCCP+ To Help Companies Navigate Gaming
VCCP Group recently announced it launched a new global gaming proposition known as VCCP+. This entity aims to “unlock theContinue Reading
Episode #194 (Video): Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
Episode #194: Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
FaZe Clan Joins Forces With The NFL
The National Football League recently agreed to a partnership with FaZe Clan. This deal saw the two entities put onContinue Reading
Lost Ark Has Become The Second-Most Popular Game On Steam
The recently released PC game Lost Ark has been flying up the Steam charts as the game surpassed 1.3 millionContinue Reading
Gen.G Esports Partners With Bithumb
Gen.G Esports recently agreed to a partnership with the cryptocurrency exchange Bithumb in a deal that will see Bithumb sponsorContinue Reading
Queen Mary’s College Creating Ambassador Network Through eSportskred Partnership
Queen Mary’s College, a sixth-form college based in the United Kingdom, recently partnered with eSportskred to create an ambassador networkContinue Reading
Liam Doherty Named Rivalry’s VP Of Marketing
Rivalry Corp recently announced that it had appointed Liam Doherty as its Vice President of Marketing. This job will seeContinue Reading
Red Bull And Riot Games Agree To New Deal
Red Bull and Riot Games recently unveiled a new partnership deal that will see Red Bull serve as one ofContinue Reading
IO Interactive Joins Forces With Agillic
On October 25th, IO Interactive announced that it had chosen Agillic to be the organization’s omnichannel marketing automation platform. ThisContinue Reading
Intema Announces Agreement To Acquire TheSMACK.gg
Intema Solutions Inc. recently announced the company signed a letter of agreement to acquire globally-recognized esports product TheSMACK.gg. Intema willContinue Reading