Podcast #258: Grant Zinn, Beastcoast, Content Creation, Pokémon Popularity
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading
Tag: Marketing Campaigns
Private Token Sale Nets Asian Company $20M
The Japanese and Singaporean start-up company Oasys recently announced it raised $20 million for its blockchain gaming developer platform. UnlikeContinue Reading
XSET Closes $15M Funding Round
On July 19th, the world-famous gaming and lifestyle brand XSET announced it had closed a $15 million Series A fundingContinue Reading
The First Regulated Crypto Fund Invests Big In Esports Team
Investment fund and member of the Blockchain Game Alliance, BELOBABA, has invested $1 million into esports organization Team Queso. BELOBABAContinue Reading
Podcast #253 (Video): Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
Podcast #253: Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
L’Oréal’s Garnier Expand Partnership With Team Vitality
L’Oréal’s Garnier Fructis is expanding on its current partnership with Team Vitality to engage with younger consumers, particularly Gen Z.Continue Reading
Thermaltake Releases Images Of Chair Collaboration With Studio F.A. Porsche
On May 17th, Thermaltake released images and marketing materials showing off its collaboration with Studio F.A. Porsche. In the pressContinue Reading
Unleashed Brands Completes Purchase Of XP League
Unleashed Brands is on a roll. The umbrella company recently purchased the youth esports franchise XP League, marking Unleashed’s fifthContinue Reading
Tencent Announces Gamer.LK As Official Marketing Agency For 2022 PUBG Pro League
Tencent recently named InGame Esports & Gamer.LK as its marketing agency for the 2022 PUBG Mobile Pro League South AsiaContinue Reading
Riot Games Unveils 2023 Roadmap For VALORANT Esports Scene
Riot Games recently announced several changes to VALORANT esports for 2023. This includes the introduction of international and domestic leagues along withContinue Reading
Full Sail University Unveils Game Business & Esports Undergraduate Degree Program
Full Sail University recently announced its newest undergraduate degree program: Game Business & Esports Bachelor of Science. This provides students with theContinue Reading
Oddin.gg Acquires Betting Marketing Agency Thousand Lives
Oddin.gg recently announced it had acquired the gambling marketing agency Thousand Lives. Following this acquisition, Oddin.gg will absorb Thousand Lives’Continue Reading
Partnership Extended Between HyperX and NME
HyperX recently announced that it had agreed to a partnership extension with the gaming and entertainment organization New Meta Entertainment,Continue Reading
Office Hours: Grubhub LCS Feeding Frenzy
In this episode of Office Hours, with our host William “The Professor” Collis, The Professor discusses how Grubhub was pleasedContinue Reading
Coca-Cola Forms Multi-Year Partnership With Riot Games
Coca-Cola and Riot Games have agreed to a multi-year partnership that will focus on mobile gaming and esports. This agreementContinue Reading
Perficient Announces Partnership With Major League Soccer’s Atlanta United
Global digital consultancy firm Perficient Inc. has announced a multi-year partnership with Major League Soccer’s Atlanta United to become theContinue Reading
Episode #220 (Video): Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Episode #220: Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Rivalry Brings Esports And Sports Betting To Ontario
On April 4th, Rivalry Corp. announced its esports and sports betting services went live in Ontario, Canada. Residents were ableContinue Reading
Amazon Launching AWS Service For Video Games
Amazon recently launched a new AWS offering for video games. This set of products and services combines together different cloud-basedContinue Reading
PlayStation Introduces Subscription Service To Compete With Game Pass
On March 29th, Sony announced it would be launching a new version of its PlayStation Plus subscription service this JuneContinue Reading
ESE Entertainment Partners With Cowana GmbH
On March 24th, ESE Entertainment Inc. announced it had agreed to a partnership with Cowana GmbH, a well-known esports company.Continue Reading
Seed Funding Round Nets Aggero $2M
The UK-based company Aggero recently announced it raised $2 million in a seed funding round. With this investment, the companyContinue Reading
UFC And Skillz Agree To Multi-Year Partnership
On March 23rd, the mobile gaming platform Skillz announced it had agreed to a multi-year partnership with the Ultimate FightingContinue Reading
Guild Esports And Razer Agree To Partnership
Guild Esports recently announced it had agreed to a two-year partnership deal with the world-famous video game peripheral manufacturer Razer.Continue Reading
OneTeam Partners Joins Forces With League Of Legends Championship Series Player Association
The licensing rights company OneTeam Partners recently agreed to a partnership with the League of Legends Championship Series (LCS) PlayerContinue Reading