Nike Signs First Deal With Esports Athlete
On October 26th, global sportswear brand Nike announced that it had agreed to a partnership with the former professional LeagueContinue Reading
Tag: nike
Weekly News Show #298: Bad Xbox News, Nike Esports Athlete, Saudi Gaming YouGov Report, China Decline, Dota 2 TI11, X Games Esports, Henry Cavill Game Studio
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Phil Spencer providing information on several aspects ofContinue Reading
League Of Legends Star Partners With Nike
League of Legends star Martin “Rekkles” Larsson recently joined forces with Nike for an interesting exercise-focused collab. This agreement willContinue Reading
RTFKT Studios And Nike Launch Augmented Reality Hoodie
Web3 fashion and collectible studio, RTFKT has collaborated with Nike to create and launch the AR Genesis Hoodie. The ARContinue Reading
Does Nike Want To Make Video Game NFTs?
It sounds like Nike wants to expand its gaming presence. This comes after a recently filed patent from the world-famousContinue Reading
Companies Increasing Brand Awareness Through Sponsored Esports Streams
Live-streaming platforms like Twitch have become breeding grounds for advertisers and sponsors looking to increase brand awareness. But what brandsContinue Reading
Sony And Its Lofty Gaming Ambitions
In a recent interview with Nikkei, Sony’s Executive Deputy President Kazuo Kii spoke of the company’s goal to increase itsContinue Reading
You Won’t Believe What Dr Disrespect Is Working On Now!
It sounds like Dr Disrespect wants to make shoes for gamers. During a June 27th live stream, the Doc teasedContinue Reading
Weekly News Show #252: Summer Games Fest Letdown, Gaming School, Fortnite Exercise, Amouranth Business, Dr Disrespect x Nike, Guild Job Cuts, Razer Haptics, Québec Stupidity
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Summer Games fest telling fans to “manage” expectations, 2022Continue Reading
BLAST Unveils Latest Clothing Collaboration
Here’s the clothing collab you’ve all been waiting for. BLAST and Nike have teamed up for a branded apparel collectionContinue Reading
Gamers Favor Big Brands
It appears that gamers have a more favorable attitude towards brands compared to non-gamers. At least, that’s what Newzoo isContinue Reading
Cooler Master Debuts Sneaker-Shaped PC Case
Sneaker-heads rejoice! The Taiwanese hardware manufacturer Cooler Master recently announced it would be launching the Sneaker X gaming PC caseContinue Reading
JPMorgan Becomes The First Bank To Enter Into The Metaverse
JPMorgan, the largest bank in the U.S., recently announced it has become the first lender to move into the metaverseContinue Reading
Liam Doherty Named Rivalry’s VP Of Marketing
Rivalry Corp recently announced that it had appointed Liam Doherty as its Vice President of Marketing. This job will seeContinue Reading
Nike Joins Forces With Roblox
On November 18th, Nike Inc. announced it was teaming up with Roblox in an attempt to enter the metaverse. AsContinue Reading
Nicecactus Teams Up With Ekinsport
Nicecactus recently announced it had agreed to a partnership with the French Nike licensee Ekinsport. As a result of thisContinue Reading
SPORTFIVE Agency To Launch Global Esports Unit
SPORTFIVE Agency announced the implementation of a global esports unit led by newly appointed Executive Vice President of Global EsportsContinue Reading
Epic Games’ Investment Into LeBron’s Company Could Lead To More Collaborations
The content and consumer product company owned by NBA superstar LeBron James, SpringHill, recently announced it had completed a roundContinue Reading
LOUD Announces Partnership With PIET
Brazilian esports organization LOUD recently announced it has partnered with PIET, the brand owned by stylist Pedro Andrade. As a resultContinue Reading