Thermaltake Releases Images Of Chair Collaboration With Studio F.A. Porsche
On May 17th, Thermaltake released images and marketing materials showing off its collaboration with Studio F.A. Porsche. In the pressContinue Reading
Tag: Advertising
Esports Industry In 2022: The Growing Market Trends
The market overview says that the global esports industry reached a value of $1.28 billion in 2021. The future marketContinue Reading
Boost Mobile Will Let Customers Pay Bills By Gaming And Watching Ads
Boost Mobile has introduced a new way for customers to reduce their phone bills. Now, Boost Mobile users will beContinue Reading
Mobile Gaming Ad Revenues In The U.S. To Reach $6B This Year
According to a recent article from eMarketer‘s Sara Lebow, mobile gaming ad revenues in the United States are excepted toContinue Reading
Super League Gaming Introduces DreamWorks Animation’s The Bad Guys To The Gaming Metaverse
Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, recently announced the introduction of fiveContinue Reading
PlayStation Is Also Exploring Putting Ads In Video Games
It sounds like Microsoft is not alone in its controversial advertising plan. Sony is now reportedly interested in integrating advertisementsContinue Reading
AudioMob Partners With Take-Two Studio Socialpoint
On April 18th, Take-Two announced its mobile gaming subsidiary, Socialpoint, had agreed to a partnership with AudioMob. This deal willContinue Reading
Is Microsoft Going To Be Putting Ads In Free-To-Play Games?
There may soon be ads in free-to-play Microsoft games. According to sources that spoke with Insider, Microsoft is reportedly developingContinue Reading
Rising Number Of Esports Events With Huge Prize Pools Is Driving Industry Growth
The Global Esports Market size is expected to reach $3.57 billion by 2027, rising at a market growth of 21.3%Continue Reading
Weekly News Show #221: Niantic Tamagotchi, Blizzard NFT, Fortnite Coachella, Xbox In-Game Ads, Apple Mobile Gaming, Tencent Shutdowns, Amazon Kids+ Games, Cyberpunk 2077 Expansion, Gamer Shower
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Niantic’s new augmented reality virtual pet game, MicrosoftContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Gadsme Ad Platform Raises $8M In Funding
The advertising technology platform Gadsme recently announced that it had raised $8 million in a seed funding round. This moneyContinue Reading
Rivalry Brings Esports And Sports Betting To Ontario
On April 4th, Rivalry Corp. announced its esports and sports betting services went live in Ontario, Canada. Residents were ableContinue Reading
How Gaming Brands In India Are Playing It Right With Mobile Marketing
Indian gamers, more so than any other country, are very much mobile-oriented. The nation has watched its mobile gaming marketContinue Reading
Enthusiast Gaming Featured In South By Southwest Conference
Enthusiast Gaming was given the chance to participate in this year’s South by Southwest Conference which was held in Austin,Continue Reading
Esports Players Say Predatory Contracts Run Rampant In The Industry
A large host of esports players are stepping up to voice their concerns over what they call “predatory contracts” inContinue Reading
Esports Advertising Platform Launched By FACEIT
FACEIT recently announced the launch of a brand new advertising platform aimed at esports brands called FACEIT Ads. Beyond providingContinue Reading
Findings From Facebook’s Games Marketing Insights Report For 2022
Facebook recently debuted its Games Marketing Insights report for 2022. This delivers new research on player trends and motivations inContinue Reading
JPMorgan Becomes The First Bank To Enter Into The Metaverse
JPMorgan, the largest bank in the U.S., recently announced it has become the first lender to move into the metaverseContinue Reading
Report: Number Of Esports Viewers Will Grow To Over 29M This Year
According to a recent article by The United Business Journal, the number of esports viewers is expected to grow toContinue Reading
Peloton Begins Rolling Out Lanebreak Gaming Mode
On February 17th, Peloton launched its Lanebreak gaming mode for Bike and Bike+ owners. This comes after the game hadContinue Reading
Nazara Purchases 55% Stake In Datawrkz For About $16.5M
On January 18th, Nazara Technologies Ltd announced it will acquire a 55% stake in the advertising company Datawrkz. This dealContinue Reading
Spain Attempting To Limit Crypto Promotions In The Wake Of Confusion Over Recent Legislation
Spain is yet another country struggling with figuring out how to regulate cryptocurrencies and blockchain technologies. While the nation hasContinue Reading
$116B Was Spent On Mobile Gaming Last Year
According to new data from App Annie, mobile gaming broke records in 2021. Based on the State Of Mobile 2022Continue Reading
Partnership Extended Between Gfinity And Venatus
On December 23rd, Gfinity PLC announced that it had renewed its partnership with the advertising technology platform Venatus. This marksContinue Reading
Anzu Tasked With Creating In-Game Advertisements For Roblox
Anzu recently announced it was teaming up with Roblox to bring advertisements to the gaming platform. Now, Anzu’s dynamic in-gameContinue Reading
UK Begins Crackdown On In-Game Ads And Microtransactions
The United Kingdom’s Advertising Standards Authority (ASA), the self-regulatory agency of the advertising industry in the UK, has released newContinue Reading
Tapjoy Report Shows Mobile Gaming Is Gen X’s Favorite Phone-Based Activity
A new market research report was recently released by Tapjoy. Based on this research, 81% of responders said that gamingContinue Reading