Admix Raises $25M In Series B Financing Round
The video game monetization company Admix recently announced it closed a $25 million Series B round of financing. This moneyContinue Reading
Tag: Advertising
MOBA Acquires Gaming Forum ResetEra For $4.5 Million
Swedish media company MOBA Network has acquired ResetEra, one of the biggest gaming forums on the internet. Despite the newContinue Reading
Esports Marketing Pakistan Seeking Regional And International Partnerships
Esports Marketing Pakistan recently announced it has begun looking for potential partnerships with international esports athletes, organizations, and gaming companies.Continue Reading
Adtech Company Adverty Launches Interactive In-Game Ad Format
The ad tech company Adverty, which offers in-game ad formats such as virtual billboards, has begun laying the groundwork forContinue Reading
Misfits Gaming Group Unveils Thece Partnership
Misfits Gaming Group recently announced it had partnered with the mobile ad engagement platform Thece. As a result, Thece willContinue Reading
Super League Gaming Acquires Roblox Ad Platform Bloxbiz
On October 7th, Super League Gaming announced it had acquired the advertisement technology platform Bloxbiz. According to Forbes, the dealContinue Reading
IAB UK Creates Esports And Gaming Advertisement Framework
IAB UK, the United Kingdom’s industry body for digital advertising, video game advertising, and monetization platform Bidstack, recently announced theContinue Reading
SBTC Esports Acquired By Ampverse
The video game firm Ampverse recently announced it had acquired a controlling stake in SBTC Esports. The financial details ofContinue Reading
New Report Shows Mobile Gaming Is Booming In Africa
A recent report was released by AppsFlyer as part of a collaboration with Google. This study highlighted the growth ofContinue Reading
Facebook Left Holding The Bag After Virtual Reality Ad Testing Is Met With Pushback
The first video game developer that signed up to participate in Facebook’s Oculus-based VR ad testing program is now pullingContinue Reading
AudioMob Finds Itself At The Intersection Of Gaming And Audio Advertising
A start-up company called AudioMob has been widely accepted as a new form of advertising in video games. In fact,Continue Reading
EA Says It Has No Plans To Put Ads In Console Games
Electronic Arts Inc. recently told PC Gamer the company will not put advertisements in console games. The organization also saidContinue Reading
37% Of Mobile Gamers Purchased A Product Because Of An In-Game Ad
According to a recent study, 37% of mobile gamers said an in-game ad influenced them to make a purchase overContinue Reading
Azerion And Anzu Unveil Partnership
In-game advertising platform Anzu.io recently unveiled a new partnership with digital gaming and monetization platform Azerion. As a result, AzerionContinue Reading
Oracle Launches Ad Measurement Technology For 3D In-Game Environments
On May 12th, Oracle unveiled the world’s first ad measurement technology for 3D in-game environments. Oracle Advertising and Customer Experience (CX)Continue Reading
Unruly Partners With Thece In Global esports And Gaming Deal
On April 28th, ad platform Unruly announced it was entering into an esports and gaming partnership with The Consumer EngagementContinue Reading