Tencent Thinks China Needs Millions More In Esports Talent
Hou Miao is the deputy general manager of Tencent Interactive Entertainment Group’s marketing department. So, it’s noteworthy when a personContinue Reading
Tag: Marketing
Stream Hatchet Unveils Findings From Brands In Gaming And Esports Report
The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study providedContinue Reading
Is Dr Disrespect Stepping Away From Streaming?
It seems like Dr Disrespect might be taking a break from streaming. According to a recent article published by Dexerto,Continue Reading
Podcast #258 (Video): Grant Zinn, Beastcoast, Content Creation, Pokémon Popularity
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading
Podcast #258: Grant Zinn, Beastcoast, Content Creation, Pokémon Popularity
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading
Private Token Sale Nets Asian Company $20M
The Japanese and Singaporean start-up company Oasys recently announced it raised $20 million for its blockchain gaming developer platform. UnlikeContinue Reading
XSET Closes $15M Funding Round
On July 19th, the world-famous gaming and lifestyle brand XSET announced it had closed a $15 million Series A fundingContinue Reading
The First Regulated Crypto Fund Invests Big In Esports Team
Investment fund and member of the Blockchain Game Alliance, BELOBABA, has invested $1 million into esports organization Team Queso. BELOBABAContinue Reading
Podcast #253 (Video): Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
Podcast #253: Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
Tokens.com Announces Two New Hires
Tokens.com subsidiary, Hulk Labs, announced two major hires in James Hewitt and Alice Huang. Hewitt is a play-to-earn expert whoContinue Reading
Nazara Technologies Looking To Cricket To Advance Web 3 Plans
Mobile gaming and sports media platform Nazara Technologies is looking to expand into Web 3 with a new cricket gameContinue Reading
Thermaltake Releases Images Of Chair Collaboration With Studio F.A. Porsche
On May 17th, Thermaltake released images and marketing materials showing off its collaboration with Studio F.A. Porsche. In the pressContinue Reading
Unleashed Brands Completes Purchase Of XP League
Unleashed Brands is on a roll. The umbrella company recently purchased the youth esports franchise XP League, marking Unleashed’s fifthContinue Reading
Tencent Announces Gamer.LK As Official Marketing Agency For 2022 PUBG Pro League
Tencent recently named InGame Esports & Gamer.LK as its marketing agency for the 2022 PUBG Mobile Pro League South AsiaContinue Reading
Riot Games Unveils 2023 Roadmap For VALORANT Esports Scene
Riot Games recently announced several changes to VALORANT esports for 2023. This includes the introduction of international and domestic leagues along withContinue Reading
Full Sail University Unveils Game Business & Esports Undergraduate Degree Program
Full Sail University recently announced its newest undergraduate degree program: Game Business & Esports Bachelor of Science. This provides students with theContinue Reading
Oddin.gg Acquires Betting Marketing Agency Thousand Lives
Oddin.gg recently announced it had acquired the gambling marketing agency Thousand Lives. Following this acquisition, Oddin.gg will absorb Thousand Lives’Continue Reading
Partnership Extended Between HyperX and NME
HyperX recently announced that it had agreed to a partnership extension with the gaming and entertainment organization New Meta Entertainment,Continue Reading
Office Hours: Grubhub LCS Feeding Frenzy
In this episode of Office Hours, with our host William “The Professor” Collis, The Professor discusses how Grubhub was pleasedContinue Reading
Cincinnati Launches The City’s First Professional esports Team
It sounds like Cincinnati is hoping to become a major hub for esports in the United States. This comes afterContinue Reading
Niantic Unveils Peridot, An Augmented Reality Pet Game
Niantic has a new augmented reality project on its hands. This comes after the company revealed it would be launchingContinue Reading
Perficient Announces Partnership With Major League Soccer’s Atlanta United
Global digital consultancy firm Perficient Inc. has announced a multi-year partnership with Major League Soccer’s Atlanta United to become theContinue Reading
Episode #220 (Video): Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Episode #220: Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Rivalry Brings Esports And Sports Betting To Ontario
On April 4th, Rivalry Corp. announced its esports and sports betting services went live in Ontario, Canada. Residents were ableContinue Reading
Amazon Launching AWS Service For Video Games
Amazon recently launched a new AWS offering for video games. This set of products and services combines together different cloud-basedContinue Reading