A Robot Just Joined XSET
On November 11th, the gaming and lifestyle organization XSET made history by becoming the first esports org in the worldContinue Reading
Tag: ambassadors
G2 Esports Partners With One Of The World’s Most Famous Eyewear Brands
On November 14th, G2 Esports announced it had agreed to an exclusive partnership with the globally-recognized eyewear brand Oakley. ThanksContinue Reading
Podcast #306 (Video): Scott Cole, Philips Norelco, Esports Broadcasting
In this episode, with special guest Scott Cole (Ambassador for Philips Norelco, Creative Influencer for Wasserman, Broadcaster for The MontagContinue Reading
Podcast #306: Scott Cole, Philips Norelco, Esports Broadcasting
In this episode, with special guest Scott Cole (Ambassador for Philips Norelco, Creative Influencer for Wasserman, Broadcaster for The MontagContinue Reading
Could Video Games Be Coming To The X Games?
Esports may soon be considered an extreme sport. On October 26th, MSP Sports Capital announced that it had acquired aContinue Reading
BOE Classics: How Brands Connect With Gamers
In this episode of BOE Classics (published 11/20/2020), we revisit Episode 106 with special guest Matt Hillman (Co-Founder of CutContinue Reading
Nike Signs First Deal With Esports Athlete
On October 26th, global sportswear brand Nike announced that it had agreed to a partnership with the former professional LeagueContinue Reading
Team Liquid’s New Partnership Aims To Promote Healthy Lifestyles
Team Liquid recently announced it signed a multi-year partnership deal with Thorne HealthTech. This agreement will see Thorne become theContinue Reading
A Member Of The Kansas City Chiefs Just Joined The KC Pioneers
The Kansas City Pioneers esports team recently added a new member to its roster of ambassadors: NFL offensive lineman TreyContinue Reading
Two Of Europe’s Biggest Esports Orgs Have Joined Forces
On October 6th, the world-famous European esports organizations Rogue and KOI officially announced they had agreed to a “strategic alliance”Continue Reading
David Beckham Signs New Deal With His Esports Org
Guild Esports recently announced that it had agreed to restructure its contract with former soccer legend David Beckham in anContinue Reading
GG.BET’s Newest Ambassador Is A Gamer
GG.BET is continuing to move further and further into the esports and gaming space. Recently, the organization announced that itContinue Reading
ValkyRae Comes To Times Square Thanks To New Brand Ambassador Deal
Rachell “ValkyRae” Hofstetter was recently named a new brand ambassador for the UK-based fitness company Gymshark. This deal was announcedContinue Reading
Business of Esports – Weekly News 418
In this week’s esports business news: Elden Ring leads to success for Bandai Namco, Zedd becomes an ambassador for HyperX, FishContinue Reading
Zedd Is Now A Global Ambassador For This Major Peripheral Brand
On August 15th, Grammy award-winning DJ and producer Zedd was introduced as the newest global brand ambassador of HyperX. ZeddContinue Reading
Tundra Esports Ventures Into Music And Soccer
A British musician just wrote an anthem for the gamers of the world. Thanks to a recent partnership with theContinue Reading
Fnatic Unveils Newest Fashion Collaboration
Champion recently announced it had collaborated with Fnatic to launch a capsule collection that brings together fashion and esports. ThisContinue Reading
The World’s First Gaming Reality TV Show
The first episode of Good Game Asia, the first gaming-focused reality TV show, recently aired on June 10th. In theContinue Reading
Partnership Renewed Between Team Liquid And HyperX
Team Liquid recently announced it had renewed its longstanding relationship with HyperX. This renewal will see HyperX continue to serveContinue Reading
IndyCar Racer Álex Palou Named Team Redline Ambassador
Álex Palou was recently named as a new ambassador for the esports organization Team Redline. This information was first revealedContinue Reading
Immortals And Bitstamp Agree To Three-Year Partnership
Immortals recently announced it secured a three-year partnership with the cryptocurrency exchange platform Bitstamp. This deal will see Bitstamp becomeContinue Reading
76ers’ Ben Simmons Named Brand Ambassador Of Perion DAO
The crypto NFT gaming organization Perion recently announced that NBA star Ben Simmons had joined the company as a brandContinue Reading
Queen Mary’s College Creating Ambassador Network Through eSportskred Partnership
Queen Mary’s College, a sixth-form college based in the United Kingdom, recently partnered with eSportskred to create an ambassador networkContinue Reading
K-Pop Star Min Named Talon Esports Ambassador
There continues to be more and more overlap between the world of gaming and K-pop music. On December 16th, TalonContinue Reading
Fetch.ai Joins Forces With Immortals
On December 8th, Immortals unveiled a partnership with Fetch.ai. As a result, the two companies will launch a yearlong gamingContinue Reading