Is Microsoft Going To Be Putting Ads In Free-To-Play Games?
There may soon be ads in free-to-play Microsoft games. According to sources that spoke with Insider, Microsoft is reportedly developingContinue Reading
Tag: Ads
Weekly News Show #221: Niantic Tamagotchi, Blizzard NFT, Fortnite Coachella, Xbox In-Game Ads, Apple Mobile Gaming, Tencent Shutdowns, Amazon Kids+ Games, Cyberpunk 2077 Expansion, Gamer Shower
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Niantic’s new augmented reality virtual pet game, MicrosoftContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Gadsme Ad Platform Raises $8M In Funding
The advertising technology platform Gadsme recently announced that it had raised $8 million in a seed funding round. This moneyContinue Reading
Rivalry Brings Esports And Sports Betting To Ontario
On April 4th, Rivalry Corp. announced its esports and sports betting services went live in Ontario, Canada. Residents were ableContinue Reading
Enthusiast Gaming Featured In South By Southwest Conference
Enthusiast Gaming was given the chance to participate in this year’s South by Southwest Conference which was held in Austin,Continue Reading
Esports Players Say Predatory Contracts Run Rampant In The Industry
A large host of esports players are stepping up to voice their concerns over what they call “predatory contracts” inContinue Reading
Esports Advertising Platform Launched By FACEIT
FACEIT recently announced the launch of a brand new advertising platform aimed at esports brands called FACEIT Ads. Beyond providingContinue Reading
Report: Number Of Esports Viewers Will Grow To Over 29M This Year
According to a recent article by The United Business Journal, the number of esports viewers is expected to grow toContinue Reading
Peloton Begins Rolling Out Lanebreak Gaming Mode
On February 17th, Peloton launched its Lanebreak gaming mode for Bike and Bike+ owners. This comes after the game hadContinue Reading
Nazara Purchases 55% Stake In Datawrkz For About $16.5M
On January 18th, Nazara Technologies Ltd announced it will acquire a 55% stake in the advertising company Datawrkz. This dealContinue Reading
Partnership Extended Between Gfinity And Venatus
On December 23rd, Gfinity PLC announced that it had renewed its partnership with the advertising technology platform Venatus. This marksContinue Reading
Anzu Tasked With Creating In-Game Advertisements For Roblox
Anzu recently announced it was teaming up with Roblox to bring advertisements to the gaming platform. Now, Anzu’s dynamic in-gameContinue Reading
UK Begins Crackdown On In-Game Ads And Microtransactions
The United Kingdom’s Advertising Standards Authority (ASA), the self-regulatory agency of the advertising industry in the UK, has released newContinue Reading
Admix Raises $25M In Series B Financing Round
The video game monetization company Admix recently announced it closed a $25 million Series B round of financing. This moneyContinue Reading
Esports Marketing Pakistan Seeking Regional And International Partnerships
Esports Marketing Pakistan recently announced it has begun looking for potential partnerships with international esports athletes, organizations, and gaming companies.Continue Reading
Adtech Company Adverty Launches Interactive In-Game Ad Format
The ad tech company Adverty, which offers in-game ad formats such as virtual billboards, has begun laying the groundwork forContinue Reading
Misfits Gaming Group Unveils Thece Partnership
Misfits Gaming Group recently announced it had partnered with the mobile ad engagement platform Thece. As a result, Thece willContinue Reading
Super League Gaming Acquires Roblox Ad Platform Bloxbiz
On October 7th, Super League Gaming announced it had acquired the advertisement technology platform Bloxbiz. According to Forbes, the dealContinue Reading
IAB UK Creates Esports And Gaming Advertisement Framework
IAB UK, the United Kingdom’s industry body for digital advertising, video game advertising, and monetization platform Bidstack, recently announced theContinue Reading
New Report Shows Mobile Gaming Is Booming In Africa
A recent report was released by AppsFlyer as part of a collaboration with Google. This study highlighted the growth ofContinue Reading
Facebook Left Holding The Bag After Virtual Reality Ad Testing Is Met With Pushback
The first video game developer that signed up to participate in Facebook’s Oculus-based VR ad testing program is now pullingContinue Reading
AudioMob Finds Itself At The Intersection Of Gaming And Audio Advertising
A start-up company called AudioMob has been widely accepted as a new form of advertising in video games. In fact,Continue Reading
EA Says It Has No Plans To Put Ads In Console Games
Electronic Arts Inc. recently told PC Gamer the company will not put advertisements in console games. The organization also saidContinue Reading
37% Of Mobile Gamers Purchased A Product Because Of An In-Game Ad
According to a recent study, 37% of mobile gamers said an in-game ad influenced them to make a purchase overContinue Reading
Unruly Partners With Thece In Global esports And Gaming Deal
On April 28th, ad platform Unruly announced it was entering into an esports and gaming partnership with The Consumer EngagementContinue Reading