Bilibili’s Vertical Videos See Tremendous Growth
Bilibili recently unveiled its viewership numbers for the platform’s vertical videos, known as story mode. According to the company’s recentlyContinue Reading
Tag: advertising technology
More Ads For Microsoft Gamers?
Is Microsoft looking to bring more ads to video games? That certainly sounds like a possibility after the technology giantContinue Reading
A High-Ranking Netflix Exec Just Joined GameSquare Esports
On November 15th, GameSquare Esports announced it had appointed Jeremi Gorman to the company’s board of directors effective immediately. AccordingContinue Reading
Burberry Joins Forces With Minecraft
The luxury fashion and beauty brand Burberry recently announced that it had partnered with the hit children’s game Minecraft. ThisContinue Reading
How Netflix’s New Ad-Supported Service Change Will Impact Gaming
On October 13th, Netflix announced it would be introducing a new, basic subscription plan with ads that costs $6.99 aContinue Reading
Big Changes Coming To Twitch
Twitch recently announced that it will prohibit content creators from showing cryptocurrency-based gambling on the platform. This reportedly includes popularContinue Reading
Esports Sponsorships And Advertising Will Be Worth A Fortune In A Few Years
Esports has emerged as one of the fastest-growing industries in the world. According to SafeBettingSites.com, the global esports market’s largestContinue Reading
Why Are Esports Being Targeted By Cyber Threats?
The esports industry is booming and growing in popularity every week. Discover why esports are now being targeted by cyberContinue Reading
NextPlay Technologies Forms Partnership With iTAP
Media company NextPlay Technologies Inc. announced that their in-game advertising unit, HotPlay, had entered into a strategic partnership with TriplecomContinue Reading
Bent Pixels Forms Partnership With Tier One Entertainment
Revenue accelerator for YouTube esports and gaming creators, Bent Pixels Asia, has entered a partnership with esports entertainment talent companyContinue Reading
Gaming Audio Advertisement Platform Raises $9M
The in-game audio ad platform Odeeo recently announced that it had closed a $9 million seed funding round. Beyond thisContinue Reading
SportsHero Partners With Wuhan Esports Association, Launches Esports Prediction Platform On WeChat
SportsHero recently launched its esports prediction platform on WeChat China while simultaneously announcing a partnership, or Memorandum of Cooperation, withContinue Reading
Tappx Acquires From The Bench
Ad tech company Tappx announced on May 17th its acquisition of mobile game developer From The Bench. The deal alignsContinue Reading
Verve Group Looking For New Ways To Advertise Effectively To Gamers
The Verve Group is experimenting with new methods to ensure that advertisements are reaching their target audiences. The company, withContinue Reading
Esports Industry In 2022: The Growing Market Trends
The market overview says that the global esports industry reached a value of $1.28 billion in 2021. The future marketContinue Reading
Boost Mobile Will Let Customers Pay Bills By Gaming And Watching Ads
Boost Mobile has introduced a new way for customers to reduce their phone bills. Now, Boost Mobile users will beContinue Reading
Mobile Gaming Ad Revenues In The U.S. To Reach $6B This Year
According to a recent article from eMarketer‘s Sara Lebow, mobile gaming ad revenues in the United States are excepted toContinue Reading
Super League Gaming Introduces DreamWorks Animation’s The Bad Guys To The Gaming Metaverse
Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, recently announced the introduction of fiveContinue Reading
PlayStation Is Also Exploring Putting Ads In Video Games
It sounds like Microsoft is not alone in its controversial advertising plan. Sony is now reportedly interested in integrating advertisementsContinue Reading
AudioMob Partners With Take-Two Studio Socialpoint
On April 18th, Take-Two announced its mobile gaming subsidiary, Socialpoint, had agreed to a partnership with AudioMob. This deal willContinue Reading
Is Microsoft Going To Be Putting Ads In Free-To-Play Games?
There may soon be ads in free-to-play Microsoft games. According to sources that spoke with Insider, Microsoft is reportedly developingContinue Reading
Weekly News Show #221: Niantic Tamagotchi, Blizzard NFT, Fortnite Coachella, Xbox In-Game Ads, Apple Mobile Gaming, Tencent Shutdowns, Amazon Kids+ Games, Cyberpunk 2077 Expansion, Gamer Shower
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Niantic’s new augmented reality virtual pet game, MicrosoftContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Gadsme Ad Platform Raises $8M In Funding
The advertising technology platform Gadsme recently announced that it had raised $8 million in a seed funding round. This moneyContinue Reading
How Gaming Brands In India Are Playing It Right With Mobile Marketing
Indian gamers, more so than any other country, are very much mobile-oriented. The nation has watched its mobile gaming marketContinue Reading
Esports Advertising Platform Launched By FACEIT
FACEIT recently announced the launch of a brand new advertising platform aimed at esports brands called FACEIT Ads. Beyond providingContinue Reading
Findings From Facebook’s Games Marketing Insights Report For 2022
Facebook recently debuted its Games Marketing Insights report for 2022. This delivers new research on player trends and motivations inContinue Reading
JPMorgan Becomes The First Bank To Enter Into The Metaverse
JPMorgan, the largest bank in the U.S., recently announced it has become the first lender to move into the metaverseContinue Reading