Dubai To Launch Gaming Hub
Dubai recently announced it would be launching a gaming hub as the industry is set to surpass $5 billion inContinue Reading
Tag: activation
Is BMW Moving Away From Esports?
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Who Won MrBeast’s $1M Fortnite Tournament?
Jimmy “MrBeast” Donaldson just hosted one of the biggest collaborative activations in Fortnite history. It comes in the form ofContinue Reading
MAINGEAR And Shroud Want To Change The Gaming Hardware Space
On November 17th, MAINGEAR announced that it had joined forces with Michael “Shroud” Grzesiek in a deal that will seeContinue Reading
Burberry Joins Forces With Minecraft
The luxury fashion and beauty brand Burberry recently announced that it had partnered with the hit children’s game Minecraft. ThisContinue Reading
Dude Perfect, Barstool Sports, And 100 Thieves Are Coming To The World Of Golf Video Games
2K Sports just announced it was launching very interesting activations with some notable content production organizations. 2K recently unveiled plansContinue Reading
Another Pro Athlete Joins Complexity Stars
On October 14th, Complexity Gaming’s celebrity-focused esports team, Complexity Stars, announced that it had signed Dallas Cowboys Cornerback Trevon DiggsContinue Reading
Milk Claims To Be The Official Performance Drink Of Gamers
It sounds like milk is joining the esports scene. Not only was milk named an official sponsor of TwitchCon, butContinue Reading
Two Of Europe’s Biggest Esports Orgs Have Joined Forces
On October 6th, the world-famous European esports organizations Rogue and KOI officially announced they had agreed to a “strategic alliance”Continue Reading
This Makeup Brand Just Entered The Gaming Space
On October 5th, Essence Makeup announced it was launching an activation with Twitch. This collaboration aims to help Essence joinContinue Reading
Team Vitality Has A New Betting Partner
Team Vitality recently announced it had agreed to team up with GG.BET. As a result of this deal, GG.BET willContinue Reading
Tundra Esports Partners With Betting Company
Tundra Esports recently announced it had agreed to a sponsorship deal with 1xBet. This contract will run for three years.Continue Reading
Scottish Soccer Powerhouse Signs Partnership With EA Sports
On August 23rd, the Rangers F.C. Scottish soccer club announced it signed a multi-year agreement with EA Sports. As aContinue Reading
Mastercard Wants To Promote Saudi Gaming
One of the world’s most recognizable financial services companies is looking to help expand the Saudi Arabian gaming scene. ThisContinue Reading
GMC Enters Gaming Space With New Partnership
On July 15th, Team SoloMid (TSM) announced that it had agreed to a partnership deal with automotive giant GMC. ThisContinue Reading
Stream Hatchet Unveils Findings From Brands In Gaming And Esports Report
The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study providedContinue Reading
How You Can Earn GT7 Credits Through The Gran Turismo World Series
With the Gran Turismo World Series right around the corner, developer Polygraph Digital has launched a special accompanying activation forContinue Reading
Team Liquid Rebrands Its League Of Legends Roster
On June 16th, Honda announced that it had expanded its role as the official automaker of the world-famous esports orgContinue Reading
Axe Body Spray Launches Fortnite Activation
Axe body spray is entering the world of video games. The male grooming brand recently unveiled a partnership with theContinue Reading
L’Oréal’s Garnier Expand Partnership With Team Vitality
L’Oréal’s Garnier Fructis is expanding on its current partnership with Team Vitality to engage with younger consumers, particularly Gen Z.Continue Reading
Bravado Gaming Expanding Into Africa And The Middle East
Bravado Gaming recently announced it would be expanding into the Middle East and Africa. Additionally, the company revealed it hadContinue Reading
FaZe Clan Partners With DoorDash
FaZe Clan recently announced a partnership with DoorDash. As a result, DoorDash will now serve as the official on-demand deliveryContinue Reading
Beyond The Summit Forms Partnership With Papa John’s
Esports tournament operator Beyond the Summit (BTS) has agreed to a year-long partnership with the pizza restaurant chain Papa John’s. This deal willContinue Reading
Dr. Oetker’s Big Americans Brand Named Official Pizza Partner Of KPN eDivisie FIFA League
The German food manufacturer Dr. Oetker recently announced it had established a partnership with the Dutch FIFA gaming league KPNContinue Reading