Xbox Partners With Krispy Kreme For Limited-Edition Donuts
Krispy Kreme recently unveiled a partnership with Xbox. As a result of this deal, Krispy Kreme will be producing Xbox-themedContinue Reading
Tag: The Profit's Take
35,000 Gamers Pledge $203M To Purchase Virtual Land In “Ember Sword”
On August 4th, 35,000 gamers collectively pledged more than $203 million to buy virtual land in the online world ofContinue Reading
Rumors Of OWL Hiatus Swirl As More Companies Reassess Their Partnerships With The League
Kellogg recently announced it will no longer advertise its products in The Overwatch League. This comes after Coca-Cola, Kellogg, StateContinue Reading
Peloton Enters The World Of Esports With Video Game
On July 19th, Peloton unveiled a new video game for the company’s patented brand of exercise bikes. Lanebreak was reportedlyContinue Reading
Activision-Blizzard Being Sued Over “Frat Boy” Workplace Environment
On July 20th, a lawsuit was filed by the California State Department of Fair Employment and Housing against the videoContinue Reading
EA Executive Thinks “Gamer” Label Has Become An Outdated Term
Elle McCarthy is the Vice President of Brands at Electronic Arts Inc. She recently sat down with Adweek‘s Julian GamboaContinue Reading
Dell Stops Shipping Certain Gaming PCs To Six U.S. States Due To Energy Regulation Policies
On July 28th, computer manufacturer Dell Technologies Inc. announced it would stop shipping some versions of PC gaming systems toContinue Reading
McLaren Racing Opens UK-Based Gaming Venue
McLaren Racing recently opened an esports facility for the organization’s gaming team the McLaren Shadow. The McLaren Shadow Studio willContinue Reading
Cedar Fair Entertainment Co. Planning To Build $28M Esports Venue In Northwestern Ohio
Amusement park operator Cedar Fair Entertainment Company recently announced it was partnering with Esports Development Co. This deal will seeContinue Reading
T-Mobile Branding Removed From CDL And OWL
T-Mobile’s branding is no longer available to find on the Overwatch League and Call of Duty League websites. This comesContinue Reading
FBI To Launch Unit To Combat Esports Corruption
The Federal Bureau of Investigation (FBI) recently announced plans to launch a unit to help combat cheating and corruption inContinue Reading
Facebook Left Holding The Bag After Virtual Reality Ad Testing Is Met With Pushback
The first video game developer that signed up to participate in Facebook’s Oculus-based VR ad testing program is now pullingContinue Reading
Amazon’s Game Streaming Service “Luna” Being Made Available To All Prime Members
Amazon recently unveiled an Amazon Prime Day Deal that will give Amazon Prime users instant access to the company’s cloudContinue Reading
Cooler Master Unveils Next Level Experience With The Orb X Gaming Pod
Cooler Master recently revealed the company’s newest product, the Orb X Gaming Pod. This fully immersive and enclosed workstation wasContinue Reading
Playdate Handheld Gaming Console Has Amazing First Day Of Sales
Panic Inc. finally began selling its new handheld gaming device, the Playdate. According to TechCrunch, the company reportedly sold 20KContinue Reading
Microsoft’s Xbox Mini Fridge Will Be Available Later This Year
Microsoft announced the company will be releasing a mini-fridge, shaped like an Xbox Series X console, later this year. TheContinue Reading
Riot Says In-Person Attendance Will Return For North American LCS Championship
Riot Games recently announced the League of Legends LCS North American Championship will feature in-person attendance. The two-day-long event, whichContinue Reading
Andbox Enters World Of “Call Of Duty: Mobile” With Trovo Mayhem Partnership
Andbox, an American gaming organization, recently announced it will be competing in Call of Duty: Mobile thanks to a newContinue Reading
Ninjas In Pyjamas Agrees To Merger With ESV5
It is currently being reported that Ninjas in Pyjamas has agreed to a merger with the Chinese esports organization ESV5.Continue Reading
Epic Games Partners With Ferrari, Acquires Sketchfab
Epic Games recently announced it had entered into a partnership with Ferrari. As a result, the organizations announced Epic GamesContinue Reading
Amazon’s Game “New World” Has Amazing Beta Round Despite Destroying Thousands Of Computers
Amazon recently began holding a closed beta test for its new massively multiplayer online role-playing game New World. The testsContinue Reading
EA Says It Has No Plans To Put Ads In Console Games
Electronic Arts Inc. recently told PC Gamer the company will not put advertisements in console games. The organization also saidContinue Reading
Monster Energy Named Global Partner Of ESL Gaming
ESL Gaming recently announced it entered into a strategic partnership with Monster Energy. As a result, the beverage brand willContinue Reading
New Version Of The Nintendo Switch Coming This Fall
On July 6th, Nintendo announced the company will be launching a new version of the organization’s popular handheld console, theContinue Reading
Report: Gaming Deals Exceeded $60B In First Half Of 2021
According to the investment bank Drake Star Partners, gaming deals and sponsorships exceeded $60 billion through the first six monthsContinue Reading
Zoom Launches Video Game Offering, Acquires Five9
In a recent blog post from the company’s official website, Zoom announced the launch of Zoom Apps, a type ofContinue Reading
TSM And FTX Sign Largest Partnership Deal In Esports History
On June 4th, global esports organization TSM unveiled a brand new, multi-year partnership with FTX Trading Limited. The deal isContinue Reading
Report: The Number Of U.S. Gamers Increased By 13M People During The COVID-19 Pandemic
On July 13th, the Entertainment Software Association (ESA) released the company’s study entitled “2021 Essential Facts About the Video GameContinue Reading