United Talent Agency Lands Esports Client
On August 18th, GameSquare Esports announced that its company, Fourth Frame Studios, will be represented by the United Talent AgencyContinue Reading
Tag: branding
Tundra Esports Ventures Into Music And Soccer
A British musician just wrote an anthem for the gamers of the world. Thanks to a recent partnership with theContinue Reading
Major Clothing Designer Wants More Women In Esports
Burberry has partnered with esports organization Gen.G to launch a four-part educational series aimed at highlighting the lack of inclusivityContinue Reading
GMC Enters Gaming Space With New Partnership
On July 15th, Team SoloMid (TSM) announced that it had agreed to a partnership deal with automotive giant GMC. ThisContinue Reading
VALORANT Struggling With VCT Partnerships And Low Viewership Numbers
It doesn’t sound like everybody is excited about the newly established partnership program for the 2023 VALORANT Champions Tour. InContinue Reading
Stream Hatchet Unveils Findings From Brands In Gaming And Esports Report
The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study providedContinue Reading
Does Nike Want To Make Video Game NFTs?
It sounds like Nike wants to expand its gaming presence. This comes after a recently filed patent from the world-famousContinue Reading
WinnerBlock Launches Beta Version Of App
The decentralized gaming platform WinnerBlock recently launched the beta version of its application. The goal is for the company toContinue Reading
X1 Esports Set To Acquire Influencer Management Firm
On July 18th, X1 Esports and Entertainment announced that it had signed a definitive agreement to acquire the influencer managementContinue Reading
Famous Candy Brand Enters The Gaming Space With New Partnership
Mike and Ikes are making their way into the gaming space. On July 12th, the fruit-flavored candy brand announced thatContinue Reading
OpTic Gaming Acquires Content Creation Engagement Tool
OpTic Gaming recently announced it had acquired the cross-platform engagement and monetization tool Botisimo in the company’s first deal sinceContinue Reading
Mike And Ikes Announce Two More Esports Partnerships
On July 18th, the well-known candy brand Mike And Ikes announced it had agreed to a partnership with two esportsContinue Reading
E3 Has A New Organizer
Just weeks after the Entertainment Software Association announced that the world-famous gaming expo would return to Los Angeles, California inContinue Reading
Shroud Returning To Competitive Esports
One of the world’s most famous gamers is returning to the world of competitive esports. On July 8th, Michael Grzesiek,Continue Reading
Fnatic And ASOS Launch New Line Of Products
Fnatic has teamed up with the British online fashion retailer ASOS to launch a line of gaming apparel. This includesContinue Reading
FaZe Clan Goes Public
The world-famous esports brand and entertainment company FaZe Clan recently began trading stock on the Nasdaq exchange following the completionContinue Reading
Three Of The Biggest Esports Sponsors From Over The Years
Esports is flourishing right now. While it dominates the news headlines on certain publications and garners interest from all cornersContinue Reading
You Won’t Believe What Dr Disrespect Is Working On Now!
It sounds like Dr Disrespect wants to make shoes for gamers. During a June 27th live stream, the Doc teasedContinue Reading
BLAST Unveils Latest Clothing Collaboration
Here’s the clothing collab you’ve all been waiting for. BLAST and Nike have teamed up for a branded apparel collectionContinue Reading
Ex-FUSE Higher-Up Joins EXCEL Esports
EXCEL Esports recently announced that it had appointed a former FUSE employee, Shahin Rasti, as the company’s new Head ofContinue Reading
Sony Hoping To Bolster Esports Presence With New Product Line
Sony is launching a new line of products to further solidify its place in the esports space. The company recentlyContinue Reading
Say Good Bye To Envy Gaming
Envy Gaming is no more! During a recent episode of the Eavesdrop podcast, OpTic Gaming co-founder Hector Rodriguez and ChiefContinue Reading
Gamers Favor Big Brands
It appears that gamers have a more favorable attitude towards brands compared to non-gamers. At least, that’s what Newzoo isContinue Reading
Amazon Launching Esports Tournament
Prime Gaming is planning on hosting the biggest esports event in Amazon history. Recently, Amazon unveiled the Amazon Gaming UltimateContinue Reading
Team Liquid Rebrands Its League Of Legends Roster
On June 16th, Honda announced that it had expanded its role as the official automaker of the world-famous esports orgContinue Reading
Axe Body Spray Launches Fortnite Activation
Axe body spray is entering the world of video games. The male grooming brand recently unveiled a partnership with theContinue Reading
HyperX Teams Up With Big-Time Member Of FaZe Clan
Gaming peripheral manufacturer HyperX has partnered with the content creator and streamer FaZeSwagg, who will serve as a brand ambassadorContinue Reading
Pringles Wants To Pay You To Be In A Video Game
Pringles wants to make you into a video game character. The Kellogg’s snack brand recently announced it had partnered withContinue Reading